Privacy Policy
Last Updated: 2026
The Golden Lion Weardale ("we," "us," "our," or "Company") operates the website thegoldenlionweardale.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and contact information you voluntarily provide when subscribing to our newsletter or contacting us
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources
- Affiliate Data: Tracking information related to clicks, referrals, and conversions to third-party gambling operators
How We Use Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:
- Generate analytics and understand user behaviour to improve our Website
- Track affiliate referrals and measure campaign performance
- Send periodic emails regarding updates, promotions, and offers
- Fulfil any other purpose for which you provide the information
- Comply with legal obligations
- Detect and prevent fraudulent activity
Cookie Policy
Our Website uses cookies to enhance your experience. Cookies are small files stored on your device that help us recognise you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Necessary for Website functionality and cannot be disabled
- Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics)
- Affiliate Tracking Cookies: Track referrals and conversions to third-party gambling operators
- Marketing Cookies: Used to deliver targeted content and advertisements
Cookie Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Website contains affiliate links to third-party gambling operators, casinos, and betting sites. We are not responsible for the privacy practices or content of these external websites. When you click on affiliate links and visit third-party sites, their privacy policies will apply, not ours. We encourage you to review the privacy policies of any third-party services before providing personal information or engaging in gambling activities.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate information
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Request limitation of data processing
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing for marketing purposes
- Right to Withdraw Consent: Withdraw consent to data processing at any time
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Generally:
- Personal information provided via contact forms or newsletters is retained until you unsubscribe or request deletion
- Analytics and usage data are retained for up to 12 months
- Affiliate tracking data is retained in accordance with affiliate programme requirements and legal obligations
- Cookie data expires according to the cookie lifespan settings
We maintain appropriate security measures to protect your data from unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is completely secure.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us:
Email: privacy@thegoldenlionweardale.com
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.